Google changes there algorithm all the times.

the basic facts to get high search engine search results are:

On Page Factors:

1. Keyword in the site url & domain name & title & description & meta tag & alt tag &body (do not used h1 & h2 tag any more!).

2. Best not to used flash sites, if you need flash site you can optimize it using flash seo tips

3. Used your keyword in the images alt tag.

4. Write your most important keyword like that “rank high with google”.

5. Viewer text in the body should be between 250 to 500 words.

6. Updated your site - the more the bette. try to update your site at least ones a week, is you updated you site every day you site will be preferred with google.

Off Page Factor:

1. Submit your site to dmoz.org (link back).

2. Submit your site to major directory’s only (don’t submit you site to all general directory - it can harm your site ranking - just submit to major directory’s like here & here.

3.  Anchor text in your site bound links - don’t over do, just used some of your main keyword in the link anchor text.

4. Try to create as many site traffic as you can (by giving free staff or valued free information).

5. read google guide about how to improve site ranking.