Does Reciporcal links will help your site ranking ?

reciprocal links the best way to promote your site in the past.

yahoo and msn love reciprocal links, but google can track your links exchange and if you over do that, google can punish your site.

the key here are to asked yourself a questions:

1. did your site links are value for users ?.

2. are you creates a special pages just for links exchange only ?.

3. are your site look like a directory.

4. did you have a content in your links exchange pages that is related to your outbounding links ?.

5. did your link back are related somehow to your site ?.

if the answers to most of this questions are no, then it’s best to removed this kind of links if you focus at google optimization.